Essentially, in terms of a static website, we refer to a website that is written in straight forward HTML (the language used to produce web pages - Hypertext Markup Language). As no database, or content-management facility is provided, the only way to alter the content seen on a web page is to alter the web page itself (of course, we can do that for you if you would like us to maintain your website). It doesn't mean that the webite will just be boring plain text - of course the intention is to develop it in such a way as to reflect the image of your business effectively. It also doesn't mean that it can't be interactive - specialist forms for customers to complete (e.g. insurance proposal forms, enquiry forms, etc.) can also be incorporated.